Case Study

Alexander's Bakery

Alexander’s Bakery is a small business located in Halfmoon, NY. They offer allergy friendly baked goods free of the top eight allergens (peanut, tree nut, dairy, soy, egg, gluten, fish and shellfish). Alexander’s Bakery specialize in granola, cookies, brownies, granola bars, muffins, and cupcakes.. With most of their time dedicated in the kitchen baking delicious treats, they don’t have much time to consistently focus on other areas of the business, such as marketing. Our team stepped in to consistently manage their social media pages to grow their online brand, reach new customers and engage with current ones.

Needs & Challenges

After conducting an analysis of their past social media activity, our team met with Alexander's Bakery to learn more about their current digital marketing challenges. We were able to gain a better understanding of their challenges around social media and to gain better insight into their future goals. Their biggest challenges; no time to consistently post on social media, lack of expertise and best practices to organically grow the brand on each platform. Lembra Digital was able to put together a cost-effective solution to manage their Instagram and Facebook pages on a weekly basis that helps increase brand awareness, reach new customers and engage with current customers. Easy-to-understand monthly metric reports on our social media efforts were also included.